Web 2.0-Potenziale im strategischen Marketing
Nadja Grabenströer
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Authors: | Grabenströer, Nadja |
| Publisher: |
Lohmar - Köln : Eul Verl. |
| Subject: | Marketingmanagement | Marketing management | Social Web | Social web | SWOT-Analyse | SWOT analysis | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Marketing | Strategisches Management | World Wide Web 2.0 |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | 92 S. Ill., graph. Darst. |
|---|---|
| Series: | Reihe: Marketing und Kooperationen. - Lohmar : Eul, ZDB-ID 2518117-8. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 65 - 88 |
| ISBN: | 978-3-89936-830-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013445925