Web atmospheric qualities in luxury fashion brand web sites
Year of publication: |
2015
|
---|---|
Authors: | Kim, Hyeonsoo ; Choi, Yun Jung ; Lee, Yuri |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 19.2015, 4, p. 384-401
|
Subject: | E-tailing | Luxury fashion brand | Web atmospheric qualities | Mode | Fashion | Luxusgüter | Luxury goods | Website | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Social Web | Social web | Electronic Commerce | E-commerce | Markenimage | Brand image | Online-Marketing | Internet marketing |
-
Al Khasawneh, Mohammad Hamdi, (2024)
-
Online behaviour of luxury fashion brand advocates
Parrott, Guy, (2015)
-
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy, (2019)
- More ...
-
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo, (2015)
-
Understanding fashion communication between Korean middle‐aged mothers and daughters
Park, Soozin, (2018)
-
Lee, Jihyun, (2019)
- More ...