Website characteristics, user characteristics and purchase intention: mediating role of website satisfaction
Year of publication: |
2010
|
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Authors: | Shukla, Asmita ; Sharma, Narendra K. ; Swami, Sanjeev |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 6.2010, 2, p. 142-167
|
Subject: | Website | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
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