Website interactivity and brand development of online travel agencies in China : the moderating role of age
Year of publication: |
2019
|
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Authors: | Ye, Haobin ; Barreda, Albert A. ; Okumus, Fevzi ; Nusair, Khaldoon |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 99.2019, p. 382-389
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Subject: | Website interactivity | Brand development | Consumer behavior | Moderating effects | Website | China | Konsumentenverhalten | Consumer behaviour | Reisevermittler | Travel agency | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing |
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