Websites' hue-context congruence as a vector of trust and behavioral intentions
Lilia Khrouf and Azza Frikha
| Year of publication: |
2023
|
|---|---|
| Authors: | Khrouf, Lilia ; Frikha, Azza |
| Published in: |
International journal of emerging markets. - Bradford : Emerald, ISSN 1746-8817, ZDB-ID 2242085-X. - Vol. 18.2023, 7, p. 1515-1536
|
| Subject: | Behavioural intention | Color-context congruence | Trust | Web-surfer | Website | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Verbrauchereinstellung | Consumer attitudes | Verhalten | Behaviour | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJOEM-05-2020-0474 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333893