Wege zu einer neuen Marktsegmentierung
Peter Kaupp
| Year of publication: |
1994
|
|---|---|
| Authors: | Kaupp, Peter |
| Publisher: |
Dieburg |
| Subject: | Marketingmanagement | Marketing management | Werbepsychologie | Psychology of advertising | Lebensstil | Lifestyle | Theorie | Theory |
| Extent: | IV, 42 S |
|---|---|
| Series: | Working paper. - Dieburg : Vorstand des IFAWISO, ISSN 0946-1035, ZDB-ID 2715798-2. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000904067