Weight-related teasing as a source of consumer motivation for impulsive purchase intention of weight loss dietary supplements : insights from generation Z
Samrat Bharadwaj
| Year of publication: |
2022
|
|---|---|
| Authors: | Bharadwaj, Samrat |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 23.2022, 3, p. 468-493
|
| Subject: | Adolescence | Consumer behaviour | Generation Z | Weight loss Dietary supplements | Weight-related teasing | Youth | Konsumentenverhalten | Jugendliche | Körpergewicht | Body weight | Ernährungsverhalten | Eating habit |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-11-2021-1424 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013367920