Welcome to The New Normal: Life After The Chaos : Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17-19, 2023

edited by Vincent Jeseo, Juliann Allen

1. Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing?- 2. Shifting Habits Toward Sustainability -- 3. Determinants of Brand Trust: A Neuroanalytical Study in the B2B Sector Using the Example of Manufacturing Industry -- 4. Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications -- Is Like-Seeking a Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative and Deceptive Like-Seeking on Instagram: An Abstract -- 5. Is Like-Seeking a Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative and Deceptive Like-Seeking on Instagram: An Abstract.

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Year of publication:	2024
Other Persons:	Jeseo, Vincent (ed.) ; Allen, Juliann (ed.)
Institutions:	Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
Publisher:	2024.: Cham : Springer Nature Switzerland 2024.: Cham : Imprint: Springer
Subject:	Branding and Technology \| Digital Marketing \| Conference Proceedings \| Consumer Marketing in Virtual Reality \| Social Media Influencers \| Ethical Artificial Intelligence in Marketing \| AMS2023 \| Marketing \| Social Web \| Social web \| Künstliche Intelligenz \| Artificial intelligence \| Online-Marketing \| Internet marketing \| Markenführung \| Brand management

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Extent:	1 Online-Ressource (XXVII, 249 p. 43 illus., 20 illus. in color.)
Series:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Konferenzschrift
Language:	English
ISBN:	978-3-031-49039-2 ; 978-3-031-49038-5 ; 978-3-031-49040-8 ; 978-3-031-49041-5
Other identifiers:	10.1007/978-3-031-49039-2 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014447350