Welcome to the new world of merchandising
Scott C. Friend and Patricia H. Walker
Year of publication: |
2008
|
---|---|
Authors: | Friend, Scott C. ; Walker, Patricia H. |
Published in: |
Harvard business review on retailing and merchandising. - Boston, Mass. : Harvard Business Press, ISBN 978-1-4221-4592-0. - 2008, p. 65-83
|
Subject: | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | IT-gestütztes Marketing | Computer-assisted marketing | USA | United States |
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