Wenn Avatare (virtuelle) Arenen füllen : Konsumentenmotive für den Besuch von Avatar-Konzerten
Timo Koch, Maria Feldmann
Year of publication: |
2023
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Authors: | Koch, Timo ; Feldmann, Maria |
Published in: |
Transfer : Zeitschrift für Kommunikation und Markenmanagement. - Hamburg : New Business Verlag GmbH & Co. KG, ISSN 2628-3409, ZDB-ID 2966246-1. - Vol. 69.2023, 3, p. 32-38
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Subject: | Avatar | Konzert | Motivforschung | digitale Welten | Customer Experience |
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