Wenn Marketing auf die Sinne zielt
Aradhna Krishna
| Year of publication: |
2015
|
|---|---|
| Authors: | Krishna, Aradhna |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 37.2015, 6, p. 6-9
|
| Subject: | Sensorisches marketing | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011300307