Wenn Marketing zur Strategie wird
Year of publication: |
2014
|
---|---|
Authors: | Dawar, Niraj |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 36.2014, 2, p. 52-63
|
Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Wettbewerbsvorteil | Competitive advantage |
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