Went in for Botox and left with a rhinoplasty : the ethics of customer relationship marketing practices for non-surgical cosmetic procedures
Year of publication: |
2016
|
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Authors: | Vlahos, Aphrodite ; Bove, Liliana L. |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 7, p. 927-942
|
Subject: | Ethics | Relationship marketing | Word-of-mouth (WOM) | Customer relationship marketing (CRM) | Ethical marketing | Plastic surgery | Beziehungsmarketing | Ethik | Marketing | Virales Marketing | Viral marketing | Wirtschaftsethik | Economic ethics | Unternehmensethik | Business ethics |
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