Werbeallianzen zwischen eigenständigen etablierten Marken
von Heribert Gierl und Julia Koncz
| Year of publication: |
2004
|
|---|---|
| Authors: | Gierl, Heribert ; Koncz, Julia |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 26.2004, 3, p. 181-197
|
| Subject: | Markenartikel | Brand | Werbung | Advertising | Markenimage | Brand image |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002177920