Werbecontrolling : die Axiomatik im Kontext des Werbecontrollings
vorgelegt von Sebastian Meyer
| Year of publication: |
2011
|
|---|---|
| Authors: | Meyer, Sebastian |
| Subject: | Werbung | Marketing | Controlling |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIX, 349 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Wuppertal, Univ., Diss., 2011 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009654824