Werbemarkt Berlin und Brandenburg : eine Studie im Auftrag der Anstalt für Kabelkommunikation Berlin
von Kurt Geppert; Wolfgang Seufert; Axel Zerdick
| Year of publication: |
1992
|
|---|---|
| Authors: | Geppert, Kurt |
| Other Persons: | Seufert, Wolfgang (contributor) ; Zerdick, Axel (contributor) |
| Publisher: |
Berlin : Vistas |
| Subject: | Werbung | Advertising | Hörfunkwerbung | Radio advertising | Berlin | Brandenburg | Berlin <West> | Werbemarkt | Marktentwicklung | Geschichte 1981-1989 | Prognose 1990-1995 |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 287 S graph. Darst 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 245 - 287 |
| ISBN: | 3-89158-007-X |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000336494