Werbeplanung für Low-Involvement-Produkte : e. dynam. Entscheidungsmodell
Year of publication: |
1987
|
---|---|
Authors: | Ringbeck, Jürgen |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 9.1987, 4, p. 237-245
|
Subject: | Werbung | Advertising |
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