Werbepsychologie
Hans Mayer
| Year of publication: |
1993 ; 2., überarb. Aufl.
|
|---|---|
| Authors: | Mayer, Hans |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Werbepsychologie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 319 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Ab 3. Aufl. u.d.T.: Mayer, Hans: Markt- und Werbepsychologie |
| ISBN: | 3-7910-0630-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004148509