Werbewirkungsforschung ex ante und ex post : Referate d. 2. Planung-u.-Analyse-Symposiums, 6. u. 7. März 1986 in Neu-Isenburg
Karl-Friedrich Holm (Hrsg.)
| Other Persons: | Holm, Karl-Friedrich (contributor) |
|---|---|
| Institutions: | Planung-und-Analyse-Symposium <2, 1986, Neu-Isenburg> (contributor) |
| Publisher: |
Hamburg : M + K Hansa-Verl. |
| Subject: | Werbewirkung | Advertising effects | Welt | World | Werbewirtschaft | Advertising industry | 06.03.1986 |
| Published items: |
2 hits in ECONIS - Online Catalogue of the ZBW
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| Type of publication: | Book / Working Paper |
|---|---|
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors ; Mehrbändiges Werk ; Multi-volume publication |
| Language: | German |
| Notes: | Enth. 14 Beitr. Erschienen: Bd. 1 (1986) bis Bd. 2 (1986) |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000746891