Werbung
von Prof. Dr. Bodo Kluxen
| Year of publication: |
2014
|
|---|---|
| Authors: | Kluxen, Bodo |
| Publisher: |
Herne : Kiehl |
| Subject: | Werbung | Advertising | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 417 Seiten Illustrationen |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverzeichnis: Seiten 397-409 |
| ISBN: | 3-470-64931-6 ; 978-3-470-64931-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014006189