Werbung mit Wirkung : bewährte Prinzipien überzeugend einsetzen
J. Scott Armstrong. Unter Mitarb. von Gerry Lukeman und Sandeep Patnaik. Übers. von Beate Kaebel ...
| Alternative title: | Persuasive advertising : evidence-based principles <dt.> Persuasive advertising <dt.> |
|---|---|
| Year of publication: |
2011
|
| Authors: | Armstrong, Jon Scott |
| Other Persons: | Lukeman, Gerry (contributor) ; Patnaik, Sandeep (contributor) ; Kaebel, Beate (contributor) |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Werbung | Advertising | Werbestrategie | Marketingforschung | Werbepsychologie | Verbraucherforschung |
| Description of contents: | Table of Contents [gbv.de] ; Description [socialnet.de] |
| Extent: | XII, 419 S Ill. 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 381 - 412 |
| ISBN: | 3-7910-3101-5 ; 978-3-7910-3101-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009303420