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Advertising and competition
Backman, Jules, (1967)
Advertising and competition : theory, measurement, fact
Ferguson, James M., (1974)
Guidelines in selling magazine advertising
Van, Karyl, (1971)
Ist Werbung Verschwendung?
Backman, Jules, (1968)
Government price-fixing
Backman, Jules, (1938)
Price practices and price policies : selected writings
Backman, Jules, (1953)