Wertewandel und Corporate identity : Perspektiven eines gesellschaftsorientierten Marketing von Versicherungsunternehmen
Ulrich Harbrücker
| Year of publication: |
1992
|
|---|---|
| Authors: | Harbrücker, Ulrich |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Versicherungsbetrieb | Marketing | Corporate Identity |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 350 S., S. XXIII - LXV : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-409-18807-X |
| Source: |
Persistent link: https://www.econbiz.de/10004127941