Wettbewerbsvorteile durch eine gezielte Konkurrenzpositionierung
Markus Kähr
| Year of publication: |
1995 ; Als Ms. gedr
|
|---|---|
| Authors: | Kähr, Markus |
| Publisher: |
Aachen : Shaker |
| Subject: | Marketingmanagement | Marketing management | Wettbewerbsstrategie | Competitive strategy | Theorie | Theory | Produktpositionierung | Konkurrenzanalyse |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 217 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 188 - 217 |
| ISBN: | 3-8265-5160-5 |
| Classification: | Wettbewerb |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000909622