Whart keeps managers away from a losing course of action? : go/stop decisions in new product development
Year of publication: |
2014
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Authors: | Behrens, Judith ; Ernst, Holger |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 31.2014, 2, p. 361-374
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Subject: | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Arbeitsverhalten | Work behaviour | Deutschland | Germany |
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