What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis
S. R. Nikhashemi and Naser Valaei
| Year of publication: |
2017
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|---|---|
| Authors: | Nikhashemi, S. R. ; Naser Valaei |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 16.2017, 4, p. 302-327
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| Subject: | brand commitment | brand loyalty | brand personality | brand trust | consumer brand identification | perceived value | positive word-of-mouth communication | service quality | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Dienstleistungsqualität | Service quality | Markenartikel | Brand | Vertrauen | Confidence | Virales Marketing | Viral marketing | Warenhaus | Department store |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2017.1349559 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011820616