What are the national particularities that must be taken into consideration when developing new European products for the food sector?
By Helene Karmasin and Konrad Schröder
Year of publication: |
[ca. 1993]
|
---|---|
Authors: | Karmasin, Helene ; Schröder, Konrad |
Institutions: | European Society for Opinion and Marketing Research (contributor) |
Publisher: |
[Amsterdam] : [ESOMAR] |
Subject: | Österreichische Unilever-Gesellschaft | Marktforschung | Market research | Internationales Marketing | International marketing | Fette | Fats | Österreich | Austria | Marketingmanagement | Marketing management |
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