What are the odds? : underdog brands are consumer favorites
Year of publication: |
2022
|
---|---|
Authors: | Borghesi, Richard ; Naranjo, Andy ; Ryngaert, Michael D. |
Published in: |
Economics letters. - Amsterdam [u.a.] : Elsevier, ISSN 0165-1765, ZDB-ID 717210-2. - Vol. 221.2022, p. 1-3
|
Subject: | Sponsorship | Underdogs | Stock returns | Betting market | Odds | Glücksspiel | Gambling | Sponsoring | Konsumentenverhalten | Consumer behaviour | Kapitaleinkommen | Capital income | Markenführung | Brand management |
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