What are your signature stories?
Year of publication: |
2016
|
---|---|
Authors: | Aaker, David A. ; Aaker, Jennifer L. |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 58.2015/2016, 3, p. 49-65
|
Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing |
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Shen, Bin, (2013)
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Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath, (2016)
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The impact of different touchpoints on brand consideration
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If Money Doesn't Make You Happy, Consider Time
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Some Key Differences between a Happy Life and a Meaningful Life
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Cultivating Admiration in Brands: Warmth, Competence, and Landing in the "Golden Quadrant"
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