What is an attractive business opportunity? : an empirical study of opportunity evaluation decisions by technologists, managers, and entrepreneurs
Marc Gruber, Sung Min Kim, and Jan Brinckmann
| Year of publication: |
September 2015
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|---|---|
| Authors: | Gruber, Marc ; Kim, Sung Min ; Brinckmann, Jan |
| Published in: |
Strategic entrepreneurship journal : SEJ. - Chichester : Wiley & Sons, ISSN 1932-4391, ZDB-ID 2393106-1. - Vol. 9.2015, 3, p. 205-225
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| Subject: | opportunity evaluation | experience | heterogeneity | conjoint analysis | knowledge | Entrepreneurship | Entrepreneurship approach | Conjoint-Analyse | Conjoint analysis | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/sej.1196 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011490051