What can be learned from case studies in public relations? An analysis of eight Canadian lobbying campaigns
Case studies in public relations are often used as illustrations in textbooks or for promoting good practices. This paper examines the use of case studies to understand the basics of PR strategies. Canadian award‐winning communication campaigns are analysed through a model based on communication theories. The outputs of different campaigns with similar objectives are compared and their methods of practice deduced. The model will be explained and Canadian lobbying campaigns used as examples.
Year of publication: |
2005
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Authors: | Kugler, Marianne |
Published in: |
Journal of Communication Management. - Emerald Group Publishing Limited, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 9.2005, 1, p. 73-88
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Case studies in PR | Network | Model of excellence | Communication theory | Lobbying campaigns |
Saved in:
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