What can I do for you? Optimal market segmentation in service markets
Year of publication: |
2022
|
---|---|
Authors: | Jost, Peter‐J. ; Ressi, Anna |
Published in: |
Production and Operations Management. - Hoboken, NJ : Wiley, ISSN 1937-5956. - Vol. 31.2022, 7, p. 2838-2852
|
Publisher: |
Hoboken, NJ : Wiley |
Subject: | Bertrand paradox | market segmentation | personalized pricing | services |
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