What catalyses mobile apps usage intention: an empirical analysis
Year of publication: |
2015
|
---|---|
Authors: | Hew, Jun-Jie ; Lee, Voon-Hsien ; Ooi, Keng-Boon ; Wei, June |
Published in: |
Industrial Management & Data Systems. - Emerald Group Publishing Limited, ISSN 1758-5783, ZDB-ID 2002327-3. - Vol. 115.2015, 7, p. 1269-1291
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behavioural intention | Gender | Educational level | Malaysia | Mobile applications | UTAUT2 |
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