What Do My Channels Provide to My Customers? Omni-Channel Customers versus Mono-channel Customers and the Impact of Distribution Services
Year of publication: |
2019
|
---|---|
Authors: | Cortinas, Monica |
Other Persons: | Chocarro, Raquel (contributor) ; Elorz, Margarita (contributor) |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management |
Extent: | 1 Online-Ressource (21 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 23, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3096461 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Gao, Mengjia, (2021)
-
Consumer response to marketing channels : a demand-based approach
Andersen, Peter, (2020)
-
Bhatnagar, Swati, (2024)
- More ...
-
Cortinas, Monica, (2007)
-
Loyalty cards: are retailers ignoring non-card-holder behaviour?
Cortinas, Monica, (2005)
-
Chocarro, Raquel, (2021)
- More ...