What characterizes digital luxury experience (DLX) for customers? : a cross-cultural qualitative exposition
Year of publication: |
2024
|
---|---|
Authors: | Das, Soumik ; Sanyal, Shamindra Nath ; Mazumder, Rabin |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 36.2024, 4, p. 352-369
|
Subject: | chancer | cross-cultural research | digi-lux | Digital luxury experience | luxury products | traditionalist | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Interkulturelles Management | Cross-cultural management | Online-Marketing | Internet marketing | Digitalisierung | Digitization | Kulturelle Identität | Cultural identity |
-
The effects of cultural distance on online brand popularity
Kim, Moon-Yong, (2021)
-
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun, (2020)
-
Tsiotsou, Rodoula H., (2022)
- More ...
-
Antecedents and consequences of organizational commitment in school education sector
Baksi Maiti, Rooprekha, (2020)
-
Sanyal, Shamindra Nath, (2021)
-
Green marketing drivers and their role in green purchase behaviour : a meta-analysis
Chattaraj, Dibyendu, (2023)
- More ...