What company characteristics are associated with the adoption of social media?
Year of publication: |
2019
|
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Authors: | Koski, Heli ; Pajarinen, Mika ; Rouvinen, Petri |
Published in: |
Industry and innovation. - London [u.a.] : Taylor & Francis, ISSN 1469-8390, ZDB-ID 2020057-2. - Vol. 26.2019, 8, p. 880-897
|
Subject: | Social media | online social networks | technology diffusion | technology adoption | business | Social Web | Social web | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Soziales Netzwerk | Social network |
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