What consumers want from sportswear? : an anatomy of consumer perceived value
Year of publication: |
2015
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Authors: | Chi, Ting |
Published in: |
International journal of markets and business systems. - [Olney, Bucks.] : Inderscience Enterprises Ltd, ISSN 2056-4112, ZDB-ID 2896680-6. - Vol. 1.2015, 4, p. 314-328
|
Subject: | demographic factors | perceived value | US consumers | sportswear | empirical study | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | USA | United States | Sportbekleidung | Sportswear |
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