What determinants matter on fair trade products purchase : a case study of Taiwan
Year of publication: |
2016
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Authors: | Chiang, Yi-Hui |
Published in: |
International journal of innovation and sustainable development : IJISD. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1740-8822, ZDB-ID 2232716-2. - Vol. 10.2016, 4, p. 384-398
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Subject: | purchase | determinants | fair trade | FT | multiple-criteria-decision-making | MCDM | analytic hierarchy process | AHP | Taiwan | AHP-Verfahren | AHP approach | Fairer Handel | Fair trade | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Konsumentenverhalten | Consumer behaviour |
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