What determines firms' intention to postpone product differentiation?
Year of publication: |
2018
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Authors: | Ono, Akinori ; Kubo, Tomokazu |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 25.2018, 4, p. 198-210
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Subject: | innovation of supply systems | Mass customization | postponed product differentiation strategy | purchase intention toward mass-customized products | uncertainty of market demands | Produktdifferenzierung | Product differentiation | Mass Customization | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Innovation | Lieferkette | Supply chain |
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