What do best employer surveys reveal about employer branding and intention to apply?
Gordhan K. Saini; Purvi Rai; Manoj J. Chaudhary
| Year of publication: |
2014
|
|---|---|
| Authors: | Saini, Gordhan K. ; Rai, Purvi ; Chaudhary, Manoj J. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 2, p. 95-111
|
| Subject: | employer survey | employer branding | employer attractiveness | brand management | emerging economies | Personalmarketing | HR marketing | Markenführung | Brand management | Personalbeschaffung | Recruitment | Firmenimage | Corporate reputation | Schwellenländer | Emerging economies | Personalmanagement | Human Resource Management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010252627