What do these clinical trial results mean? How product efficacy judgments are affected by data partitioning, framing, and quantification
Year of publication: |
2012
|
---|---|
Authors: | Biswas, Dipayan ; Pechmann, Cornelia |
Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 6291983. - Vol. 117.2012, 2, p. 341-351
|
Saved in:
Saved in favorites
Similar items by person
-
Biswas, Dipayan, (2012)
-
Biswas, Dipayan, (2012)
-
The Impact of Sequential Data on Consumer Confidence in Relative Judgments
Biswas, Dipayan, (2011)
- More ...