What do we really know about attitudes toward privacy and advertisement avoidance?
Scott C. McDonald
| Year of publication: |
March 2018
|
|---|---|
| Authors: | McDonald, Scott C. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 58.2018, 1, p. 75-76
|
| Subject: | Datenschutz | Data protection | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Meinung | Opinion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2018-010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011875520