"What does a woman want?" : the moderating effect of age in female consumption
Year of publication: |
2015
|
---|---|
Authors: | Tsarenko, Yelena ; Strizhakova, Yuliya |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 26.2015, p. 41-46
|
Subject: | Hedonic consumption | Store personnel | Age | Female | Intimate apparel | Product attributes | Fitting process | Australia | Australien | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Weibliche Arbeitskräfte | Women workers | Altersgruppe | Age group | Bekleidung | Clothing | Weibliche Führungskräfte | Women managers |
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