What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Year of publication: |
2020
|
---|---|
Authors: | Bhandari, Manu ; Rodgers, Shelly |
Published in: |
Electronic word of mouth as a promotional technique : new insights from social media. - London : Routledge, ISBN 978-0-367-58476-4. - 2020, p. 125-141
|
Subject: | Virales Marketing | Viral marketing | Digitale Medien | Digital media | Markenartikel | Brand | Kaufentscheidung | Purchase decision |
-
Bhandari, Manu, (2018)
-
#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun, (2018)
-
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye, (2018)
- More ...
-
Bhandari, Manu, (2018)
-
Rodgers, Shelly, (2017)
-
Gender and E-Commerce: An Exploratory Study
RODGERS, SHELLY, (2003)
- More ...