What drives a donor? : a machine learning-based approach for predicting responses of nonprofit direct marketing campaigns
Davide Cacciarelli, Marco Boresta
Year of publication: |
2022
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Authors: | Cacciarelli, Davide ; Boresta, Marco |
Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 27.2022, 2, Art.-No. e1724, p. 1-10
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Subject: | direct marketing | machine learning | target selection | Direktmarketing | Direct marketing | Künstliche Intelligenz | Artificial intelligence | Nonprofit-Organisation | Nonprofit organization | Prognoseverfahren | Forecasting model |
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