What drives acquirers' myopic marketing management?
Chanil Boo and Changhyun Kim
| Year of publication: |
2022
|
|---|---|
| Authors: | Boo, Chanil ; Kim, Changhyun |
| Published in: |
Applied economics letters. - New York, NY : Routledge, ISSN 1466-4291, ZDB-ID 1484783-8. - Vol. 29.2022, 7, p. 640-643
|
| Subject: | investor pressure | managerial myopia | marketing | Merger and acquisition | R&D | Übernahme | Takeover | Fusion | Merger | Marketingmanagement | Marketing management | Anlageverhalten | Behavioural finance | Börsenkurs | Share price |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13504851.2021.1883520 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013171013