What drives consumer perceptions and adoption of cannabidiol (CBD) products?
Year of publication: |
2023
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Authors: | Choi, Laee ; Hwang, Jiyoung |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 15/16, p. 1417-1450
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Subject: | cannabidiol (CBD) | Cannabis | external cues to action | perceived barriers | perceived benefits | perceived threats |
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