What drives customer loyalty in grocery retail? Exploring shoppers' perceptions through associative networks
Year of publication: |
November 2016
|
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Authors: | Maggioni, Isabella |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 33.2016, p. 120-126
|
Subject: | Customer loyalty | Associative network analysis | Store associations | Grocery retail | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Lebensmitteleinzelhandel | Food retailing | Lebensmittelhandel | Food trade | Einzelhandel | Retail trade |
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