What drives exporting SME's banking loyalty?
Year of publication: |
July-December 2015
|
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Authors: | Kaur, Manpreet |
Published in: |
Metamorphosis : a journal of management research. - Lucknow : [Verlag nicht ermittelbar], ISSN 0972-6225, ZDB-ID 2434108-3. - Vol. 14.2015, 2, p. 51-61
|
Subject: | Banks | Logictic Regression | Loyalty | Switching | SMEs | KMU | SME | Beziehungsmarketing | Relationship marketing | Bank | Export | Kreditgeschäft | Bank lending | Regressionsanalyse | Regression analysis |
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