What drives exporting SME's banking loyalty?
Manpreet Kaur
| Year of publication: |
July-December 2015
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|---|---|
| Authors: | Kaur, Manpreet |
| Published in: |
Metamorphosis : a journal of management research. - Lucknow : [Verlag nicht ermittelbar], ISSN 0972-6225, ZDB-ID 2434108-3. - Vol. 14.2015, 2, p. 51-61
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| Subject: | Banks | Logictic Regression | Loyalty | Switching | SMEs | KMU | SME | Beziehungsmarketing | Relationship marketing | Bank | Export | Kreditgeschäft | Bank lending | Regressionsanalyse | Regression analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011536690