What Drives Immediate and Ongoing Word of Mouth?
Year of publication: |
2011
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Authors: | Berger, Jonah ; Schwartz, Eric M |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 48.2011, 5, p. 869-881
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